Yesterday the price of the iPhone was reduced to $399 from the $599 that I happily paid just over two months ago. Several of the folks at work thought that would really irritate the early adopters, like me. Apparently from what I've read online, that is exactly what happened with many of my fellow iPhone owners. I was somewhat baffled by this. I bought the device because I felt it was worth $600 to ME. Why should I be upset if someone else can now buy it for $400? Do I somehow lose out because it now is more affordable to more people? I still have just as much utility from my iPhone today as I did yesterday or the day before.
Imagine my surprise when I saw that Apple is offering a $100 store credit to those of us who purchased the iPhone early on. They certainly didn't have to do something like this, but it is very good for PR and for their business in general. Sure, I didn't feel ripped off because they dropped the price, but I'm not an idiot; I'll gladly take the $100 credit and apply it to the purchase of Leopard next month.
Looking back on the situation, I'd almost bet that they had this planned. It's a great way to drum up a lot of publicity and then show how good they are to their customers. Regardless, I'll continue to buy Apple products. To me, they are worth it.